Finqy.aiFINQY.aiQ Growth Pilot

Growth

Ad spend console

Budget moves hour by hour toward the platforms producing approved cards, inside limits a human sets once.

Media spend console

₹1.8 Cr of media, managed to completed credit reports and activated DSA partners — not clicks.

Budget, bids, pacing and creative rotation across all six platforms are decided by the agent every 20 minutes, inside guardrails a human sets once. Conversion events tracked: cost per completed credit report, cost per qualified loan application submitted to a lending partner, and cost per activated DSA partner.

Allocation · rolling 30 days

rebalanced 6 min ago

  • Facebook

    ₹58.9L₹32₹1424.1x

    +₹6.2L moved in, cost per completed credit report under target

  • Instagram

    ₹46.2L₹39₹1683.7x

    +₹2.1L, Reels hook #7 (EMI reduction) scaling

  • Google & YouTube

    ₹36.8L₹47₹9104.6x

    +₹4.4L, capped by search volume on 'loan eligibility check'

  • TikTok

    ₹22.6L₹25₹1,3202.4x

    −₹3.8L, cheap credit-report leads but thin qualified applications

  • X / Twitter

    ₹9.4L₹58₹1,8603.0x

    Held flat, best DSA partner-activation quality

  • Reddit

    ₹6.1L₹61₹2,1403.4x

    +₹1.1L, DSA activation rate 19%

₹950

Blended cost / qualified application

25,340

Completed credit reports

97.4%

Budget utilised

1,860

Agent decisions / day

Decision log

autonomous
  • 14:20Budget

    Shifted ₹3.8L from TikTok broad to Google exact-match — 6-hr gap of ₹610 in cost per qualified loan application submitted to a lending partner.

  • 14:06Creative

    Paused 11 Instagram Reels below 0.9% CTR, cloned hook 'you could be paying ₹4,200 a month less' into 6 new variants.

  • 13:48Bid

    Raised Facebook click-to-WhatsApp bid cap 12% for tier-2 cities where completed-credit-report rate hit 21.4%.

  • 13:31Compliance

    Blocked 3 X replies that implied guaranteed approval or a fixed interest rate. Rewritten with soft-check wording and re-queued.

  • 13:12Pacing

    Front-loaded 61% of daily budget into 7–11pm where WhatsApp reply rate for document collection is 2.3x the day average.

  • 12:55Audience

    Excluded 41k users who already have an active DSA partner account from all six platforms and moved them into the referral loop.

Human guardrails

  • Hard daily cap of ₹6L per platform; anything above needs a human approval
  • Auto-pause on any ad set that crosses ₹2,200 cost per activated DSA partner
  • Blended cost per qualified loan application target ₹950 — the agent optimises to lender-submitted applications, never to raw leads
  • Every claim checked against the disclosure set: no guaranteed approval, no invented interest rate, always 'subject to lender approval'