Growth
Campaign results
The Q campaign as the engine ran it — angles, audiences and funnel economics across consumer and partner growth.
Campaign showcase
Two tracks, one agent stack: consumer growth for Q, partner growth for the DSA network.
₹1.8 Cr combined media across both tracks. Same six platforms, same agents — different audiences, angles and unit economics.
Track 1 · Consumer
Q — free credit report and EMI reduction
30-day national push targeting middle-class India: check your CIBIL score free, see how much your EMI can drop, get matched to the right loan or card. Built, launched and closed by the Finqy agent stack, with two humans supervising.
₹950
Cost per qualified loan application
−54% vs telecalling
25,340
Credit reports completed / 30 days
+3.1x baseline
18.4%
Report → qualified application
industry avg 4.2%
11 sec
First response time
24×7, all channels
Funnel, 30 days
Who closed the application
- WhatsApp agent46%
- Voice agent31%
- SMS agent14%
- Human closers9%
Agents handled 91% of the journey end to end — credit report, EMI comparison, document collection. Humans only touched complex consolidation cases and escalations flagged by the disclosure guardrail.
Track 2 · Partner
FINQY partner network — become a DSA
Parallel 30-day recruitment push for agents, DSAs, insurance advisors, CA and property brokers in tier-2/3 cities. Headline hook: the Bank Guarantee covering up to 150% of a partner's earned commission receivables.
₹2,140
Cost per activated DSA partner
−41% vs field recruiters
3,860
Partners activated / 30 days
+2.2x baseline
22.6%
Sign-up → activated
industry avg 7.8%
14 sec
First response time
24×7, all channels
Funnel, 30 days
Who closed the partner activation
- WhatsApp agent38%
- Voice agent40%
- SMS agent11%
- Human closers11%
Voice leads on this track — most tier-2/3 advisors want the Bank Guarantee and payout structure explained live before they'll download the app. Humans only touched enterprise-scale agency onboarding.