Customer enrichment

Signal coverage

• Identity resolution

  99.1%

  Name, mobile, city tier, preferred language

  Language drives which agent voice picks up the call

• Employment & income band

  81.4%

  Employer, salaried vs self-employed, declared income band

  Self-employed records route to Business Loan and Car Par Loan narratives

• Bureau band (soft pull)

  88.6%

  Score band, enquiry velocity, pull timestamp

  Soft-pull flag always set — never affects the customer's score

• EMI footprint

  72.9%

  Active loans, total monthly outgo, highest interest rate

  Feeds the exact EMI-reduction number the agent quotes

• Product eligibility match

  90.3%

  Card / personal / auto / home / insurance fit, partner-agnostic band

  Written back to CRM as eligibility_match

• Partner potential

  64.7%

  Profession, existing advisory book, tier-2/3 presence

  Flags leads worth pitching the FINQY DSA network instead

Enrichment waterfall

1. 1

   Ad platform lead payload

   Name, mobile, campaign, creative id

2. 2

   Identity + language provider

   Fails over to provider B on miss

3. 3

   Employment & income signals

   Only fields the customer consented to

4. 4

   Soft bureau pull

   Consent-gated, DNC checked first

5. 5

   Eligibility engine

   Partner-agnostic product band

6. 6

   CRM write-back + agent brief

   Agent opens with the real EMI number

Consent and DNC flags are checked before any bureau step. A withdrawn consent stops enrichment and outreach on the same record instantly.