Pipeline
Leads
Scored the second they land, routed to the channel most likely to close them, and never left untouched — consumer and DSA partner leads worked side by side.
13,780
Leads this month, consumer + partner
₹118
Cost per credit report pulled
₹1,240
Cost per qualified application
₹41.2L
Interest saved this month (est.)
Consumer funnel — Q
5,210
New
3,480
Report pulled
1,960
Eligibility matched
812
Application submitted
401
Sanctioned
268
Disbursed
Partner funnel — DSA network
214
Signed up
168
KYC done
122
First lead added
74
First payout
34 partners activated this month (first payout processed) against the 150% Bank Guarantee on earned commission receivables.
Consumer leads — working now
- EMI reductionInstagram ReelVoice
Rohit Menon
Pune
Consolidation quote sent, call at 6 pm
94 - Free credit reportGoogle SearchWhatsApp
Divya Sridhar
Chennai
Report pulled, awaiting eligibility match
88 - Loan eligibilityReddit r/IndiaInvestmentsWhatsApp
Imran Khan
Hyderabad
Comparison sent, follow-up in 2 days
71 - Test My Card matchTikTok hook testVoice
Sneha Patil
Mumbai
Sanctioned, disbursal scheduled
96 - Car Par LoanFacebook carouselSMS
Arjun Thomas
Bengaluru
Nurture drip, week two
64 - Free credit reportX threadWhatsApp
Meera Nair
Kochi
Eligibility link opened, no submit yet
82 - Card comparisonGoogle SearchWhatsApp
Karthik Raman
Coimbatore
Shortlist of 3 cards sent
79 - Car Par LoanInstagram StoryVoice
Priya Nair
Ahmedabad
Valuation call booked
90 - InsuranceFacebook lead formSMS
Vikram Solanki
Surat
Nurture drip, week one
58
Partner (DSA) leads — working now
- DSAFacebook lead formVoice
Rakesh Sharma
Jaipur
Signed up, KYC link sent
91 - DSAInstagram ReelVoice
Fatima Ansari
Lucknow
KYC in review
76 - Insurance advisorLinkedInWhatsApp
Suresh Iyer
Chennai
First lead added, awaiting activation
84 - CA / property brokerGoogle SearchWhatsApp
Neha Kapoor
Delhi
Nurture — 150% Bank Guarantee explainer sent
69 - DSAX threadVoice
Manoj Yadav
Indore
First payout processed
88
Routing rules
Voice AI
Score above 85, or a callback the lead asked for, or any partner sign-up call
36%WhatsApp AI
Document collection, eligibility comparisons, KYC links and anything visual
46%SMS AI
No WhatsApp presence, or a nurture cadence over two weeks
18%