Finqy.aiFINQY.aiQ Growth Pilot

Workspace

Settings

The limits a human sets once. Everything the agents do — for consumers and for DSA partners — stays inside them.

Brand & product

  • Brand sourcefinqy.ai — re-crawled weekly
  • Products distributedCredit cards, personal loans, business loans, auto loans, home loans, insurance
  • Featured consumer productQ — AI Personal Finance Manager (credit score, EMI reduction, loan/card eligibility)
  • Other product linesTest My Card, Car Par Loan (up to 200% of car value), Test My Policy
  • Approved claim setv14 · signed off by marketing, published numbers only
  • ToneDirect, numbers-first, no hype, anti-pushy-sales

Media guardrails

  • Monthly cap₹1.8 Cr
  • Max share to one platform40%
  • Minimum learning budget per ad set₹4,000 / day
  • Pause ruleCost per qualified application above ₹1,800 for 6 hours
  • Blocked claimsGuaranteed approval, invented interest rate, named lending partner, 'instant loan'
  • Required overlay'Indicative, subject to lender approval' on every rate or EMI visual

Calling policy

  • Calling window9:30 am – 8:30 pm, lead's local time
  • Retry cadence3 attempts across 5 days, then SMS
  • Primary languageLocal-language-first in tier-2/3 pincodes, English-first in metros, switching either way if the lead does
  • Bureau-check disclosureSoft-pull wording spoken before every consent capture
  • EscalationLegal, dispute, and payout-dispute questions → human
  • DNC handlingImmediate flag, zero further attempts on any channel

Connections

  • Voice agentDeployOne · connected
  • WhatsApp BusinessConnected · 9 approved templates (consumer + partner)
  • Ad accountsMeta, TikTok, Google, X · connected
  • CRMDeployOne CRM AI-native

DSA partner-payout settings

  • Bank Guarantee coverageUp to 150% of a partner's earned commission receivables
  • Payout triggerLinked to loan/card disbursal or policy issuance, not to lead submission
  • Payout cycleWeekly settlement, T+7 from confirmed disbursal
  • KYC requirementPAN, Aadhaar and bank mandate verified before first lead can be added
  • Partner activation definitionFirst payout processed after first lead disbursed